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K-Beauty Recommendations Inspired by Pantone's 2023 Color Reveal: Vivid Magenta Welcome to the Magentaverse! The long awaited color reveal for the upcoming 2023 year has now been released! This year's color, Viva Magenta 18-1750 is a powerful shade that symbolize experimentation and self-expression without restraint and encourages a rebellious spirit. It is a shade rooted in nature deriving from the red color family, which is known for...

Whether you are a beginner in skincare or have been doing skincare for a while now, you may have come across the term #skincycling trending on TikTok and popping up all over the internet recently. So what is skin cycling and why has it become such a phenomenon in the skincare world? The concept of skin cycling, coined by Dr. Whitney Bowe is basically...

“You get what you pay for”, a phrase we're all familiar with, isn't necessarily applicable to the skincare industry today. The phrase does not hold the same weight with the emergence of beauty brands introducing affordable, and high-efficacy products in the market. The world of skincare and beauty is filled with dupes; affordable, and accessible products with similar ingredients to big name brands. The phrase “you get what you...

Getting into a healthy lifestyle is easier said than done. There is a big demand for enhancements in health and wellness. Maintaining a healthy diet and exercising are great ways to start, but adding these popular Korean health supplements can also help to promote better overall health. Here are some of the most popular health supplements that can kickstart your health.  LACTO-FIT Probiotics Gold...

Springtime is here and we all know what that means! Spring themed makeup looks - which are one of my absolute faves. Spring looks are all about feeling light, bright and fresh. There are so many different ways to revamp your makeup looks from winter to spring and one of the best ways is through eyeshadow! Now before you go perusing the interwebs, these...

I’m From is a skincare brand that emphasizes transparency in its ingredients. They focus on creating products using natural ingredients with no harmful additives.  Over the years I’m From has created a wide range of products. They are most known for their wash-off masks, with each mask targeting different skin concerns. What makes wash-off makes a popular choice is how fast you see results. I'm...

The idea of applying snail excretion on your face twice a day might gross some people out. We want our readers to know why we simply can't get enough of it! Skincare enthusiasts can attest to how great snail mucin is, as it has become one of the most popular ingredients in K-Beauty today. Here are some of the reasons why we believe you...

New to skincare and not sure which products to buy? Want to know if the ingredients in your products are clean and safe? Hwahae is the app to all your questions about beauty products from A to Z. Hwahae (화해) launched in 2013 and is available on the iOS and Android app store. With detailed analysis on ingredients, thousands of honest reviews, and award...